Increase in CR%
Increase in traffic
Additionally, addmustard utilised audience insights, particularly in-market, to identify and target potential customers in the market for cruise and cruise tours. Combined with the use of Dynamic Search Ads targeting specific landing page content to try and drive cost-effective traffic, the campaigns resulted in a strong overall mix of traffic coming through search channels which ultimately resulted in Cruising Excursions achieving a higher conversion rate.
“The addmustard team have worked closely with our management, marketing and technical teams to drive the growth of our B2C business through a range of digital channels, as well as enhancing our online user experience. The results of the work has been impressive, with significant growth in revenue and improved efficiency from all of our marketing channels.” –John Wimbleton, Chairman